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MALEFICENT <span>and</span> General Mills

Companies Involved:


Partnership:

MALEFICENT and General Mills

Description:

General Mills and Walt Disney Studios partnered with a sweepstakes Chex Mix style to promote the theatrical release of MALEFICENT. Fans had to like the Chex Mix Facebook page for a chance to be one of fifty prize winners. The prizes included like the likes of a Chex Mix snack bundle, free movie tickets and a copy of the MALEFICENT soundtrack.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MALEFICENT

TYPE

Theatrical

TIMING

May, 2nd Quarter 2014

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

TARGET

Adults
Female
Teens
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Apr 26, 2019

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