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MONSTERS, INC. <span>and</span> Kmart

Companies Involved:


Partnership:

MONSTERS, INC. and Kmart

Description:

On October 21, 2001, Kmart`s famous "BlueLight Special" was bluer than ever, when Kmart and Frito-Lay gave consumers a real taste of MONSTERS, INC. Beginning at noon that day, and running every hour until 3 pm, the "BlueLight Special" featured customer samplings of the new Doritos 3D "Monster Colorz" snacks. These delicious treats turn tongues blue eaten - the same color as Sulley`s fur!

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

MONSTERS, INC.

TYPE

Theatrical

TIMING

October, 4th Quarter 2001

COMPANY

PARTNER(S)

Kmart

CATEGORY

Retail

FRANCHISE

Monster's Inc.

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Apr 4, 2003

Last Modified on:

Jun 24, 2016

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