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MONSTERS VS. ALIENS <span>and</span> Hostess

Companies Involved:


Partnership:

MONSTERS VS. ALIENS and Hostess

Description:

Dreamworks Animation and Hostess partnered with a $1 million Halloween sweepstakes to celebrate the DVD and Blu-ray release of MONSTERS VS. ALIENS. The cupcake and snack maker ran an "instant-win match game" on its site, www.hostesscakes.com. Visitors were able to play the game featuring MONSTERS VS. ALIENS characters for a chance to win a game based on the movie for the Nintendo Wii and game console. Consumers were automatically entered into the $1 million grand prize drawing each time they played. 

 

 

 

 

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MONSTERS VS. ALIENS

TYPE

Home Entertainment

TIMING

September, 3rd Quarter 2009

COMPANY

PARTNER(S)

Hostess

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Micro site
Online

TARGET

Adults
Family
Teens
Tweens

Website and Social Media

Created On:

Oct 7, 2009

Last Modified on:

Nov 3, 2016

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