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Dreamworks Animation and Hostess partnered with a $1 million Halloween sweepstakes to celebrate the DVD and Blu-ray release of MONSTERS VS. ALIENS. The cupcake and snack maker ran an "instant-win match game" on its site, www.hostesscakes.com. Visitors were able to play the game featuring MONSTERS VS. ALIENS characters for a chance to win a game based on the movie for the Nintendo Wii and game console. Consumers were automatically entered into the $1 million grand prize drawing each time they played.
Home Entertainment
September, 3rd Quarter 2009
Hostess
CPG
Contest/Sweepstakes
Micro site
Online
Adults
Family
Teens
Tweens
Oct 7, 2009
Nov 3, 2016
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