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MONSTERS VS. ALIENS <span>and</span> McDonald's

Companies Involved:


Partnership:

MONSTERS VS. ALIENS and McDonald's

Description:

DreamWorks Animation and McDonald''s teamed up to promote the theatrical release of MONSTERS VS. ALIENS with a Happy Meal toy and digital downloads. For a limited time, McDonald''s offered one of eight toys based on characters from MONSTERS VS. ALIENS with the purchase of a Happy Meal. The Happy Meal website also offered exclusive downloads of MONSTERS VS. ALIENS wallpapers, screen savers, and IM icons. The promotion was timed during the weeks leading up to the theatrical release of the film.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

MONSTERS VS. ALIENS

TYPE

Theatrical

TIMING

March, 1st Quarter 2009

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

TARGET

Family

Website and Social Media

Created On:

Mar 27, 2009

Last Modified on:

Jan 7, 2015

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