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NATIONAL TREASURE <span>and</span> Visa

Companies Involved:


Partnership:

NATIONAL TREASURE and Visa

Description:

Visa and Buena Vista teamed up to promote NATIONAL TREASURE, staring Nicolas Cage. The credit card is featured in one of the scenes from the movie. Customers who used their card between November and December won a contest that payed the amount of their 2004 Visa bill as part of the "Year of Treasure" sweepstakes. There was also an online "Reveal the Treasure" sweepstakes with prizes including free vacations and gift cards from $100 to $500. Multiple visa partners gave out decoders that could possibly reveal a prize online.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

NATIONAL TREASURE

TYPE

Theatrical

TIMING

November, 4th Quarter 2004

COMPANY

PARTNER(S)

Visa

CATEGORY

Financial & Insurance

Website and Social Media

Created On:

Nov 8, 2004

Last Modified on:

Nov 18, 2004

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