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Nickolodeon partnered with Pinnacle Foods to promote the television show: NICK U-PICK LIVE. On specially marked packages of Mrs. Butterworth''s Little Dunkers was an offer to win breakfast with the cast of the show. To enter, consumers entered a code printed on each lid of the product on littledunkers.com. Other prizes included ''Best of Nick'' Kids DVD Collection. The promotion began July 29, 2004 and ran through August 31, 2005.
NICK U-PICK LIVE
Television
July, 3rd Quarter 2004
Pinnacle Foods
CPG
May 9, 2005
May 9, 2005
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