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NICKELODEON <span>and</span> General Motors

Partnership:

NICKELODEON and General Motors

Description:

General Motors and NICKELODEON partnered up to reach consumers across multiple platforms. Consumers who visited nickjr.com to test the new PhatNoise technology had a chance to enter a sweepstakes to win a new Chevrolet Uplander LT and a vacation at the new NICKELODEON Family Suites by Holiday Inn. The winner was able to bring up to threee guests and received $500 spending money. The sweepstakes was open to consumers 21 years or older. The sweepstakes ran from May 27 through July 31, 2005.

PARTNERSHIP OPPORTUNITY

NICKELODEON

TYPE

Television

TIMING

Summer, 2nd Quarter 2005

COMPANY

PARTNER(S)

General Motors

CATEGORY

Automotive

Website and Social Media

Created On:

Jul 13, 2005

Last Modified on:

Jul 13, 2005

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