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Marketing Partnerships Marketing Partnerships
NICKELODEON KID'S CHOICE AWARDS <span>and</span> Pepperidge Farm

Partnership:

NICKELODEON KID'S CHOICE AWARDS and Pepperidge Farm

Description:

Pepperidge Farm and Nickelodeon partnered to promote the NICKELODEON KID’S CHOICE AWARDS. On specially marked packages of Pepperidge Farm Goldfish, children ages 5 through 15 could read the beginning of a story and go online to select the ending they believed fit best. By doing so, consumers were automatically entered into a sweepstakes in which the grand prize winner gets his or her choice of three cool Nickelodeon prizes. Prizes included a trip for four to the 2006 KID’S CHOICE AWARDS, a trip for four to the Nickelodeon Animation Studios, or a “Nicked Out” Room including a TV, DVD player, a game system and more. The sweepstakes ran from February 1, 2005 through September 2, 2005 and entries were submitted online at www.goldfish.nick.com.

PARTNERSHIP OPPORTUNITY

NICKELODEON KID'S CHOICE AWARDS

TYPE

Television

TIMING

February, 1st Quarter 2005

COMPANY

PARTNER(S)

Pepperidge Farm

CATEGORY

CPG

Website and Social Media

Created On:

Feb 16, 2005

Last Modified on:

Feb 17, 2005

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