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NICKELODEON KID'S CHOICE AWARDS <span>and</span> Pepperidge Farm

Partnership:

NICKELODEON KID'S CHOICE AWARDS and Pepperidge Farm

Description:

Nickelodeon and Pepperidge Farm partnered to promote the annual award show, NICKELODEON KIDS' CHOICE AWARDS. Included on specially marked packages of Goldfish was a free game piece for a chance to win a trip for 4 to the KIDS' CHOICE AWARDS in 2006 or 2007. The trip included roundtrip airfare as well as 5 days/4 night accomodations at a standard hotel. Other prizes included Kids' Choice CD's and free music downloads. The game piece included a code that could be entered at goldfish.nick.com and a message whether or not participants won free music downloads. The sweepstakes began February 1, 2006 and ended July 31, 2006.

PARTNERSHIP OPPORTUNITY

NICKELODEON KID'S CHOICE AWARDS

TYPE

Television

TIMING

February, 1st Quarter 2006

COMPANY

PARTNER(S)

Pepperidge Farm

CATEGORY

CPG

Website and Social Media

Created On:

Feb 15, 2006

Last Modified on:

Feb 15, 2006

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