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OLD SCHOOL <span>and</span> Rolling Rock

Companies Involved:


Partnership:

OLD SCHOOL and Rolling Rock

Description:

For the movie OLD SCHOOL, Rolling Rock created restaurant/bar promotional coasters that featured the stars Luke Wilson, Will Ferrell and Vince Vaughn. Patrons exchanged the coasters at Loews theaters for a free popcorn. Rolling Rock received product placement with a fully stocked refrigerator in a scene of the movie. Supported in participating bars and restaurants.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

OLD SCHOOL

TYPE

Theatrical

TIMING

January, 1st Quarter 2003

COMPANY

PARTNER(S)

Rolling Rock

CATEGORY

CPG

TARGET

Adults

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Apr 22, 2003

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