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Marketing Partnerships Marketing Partnerships
PIRATES OF THE CARIBBEAN: AT WORLD'S END <span>and</span> Circuit City

Companies Involved:


Partnership:

PIRATES OF THE CARIBBEAN: AT WORLD'S END and Circuit City

Description:

DISNEY and CIRCUIT CITY teamed up to promote the theatrical release of PIRATES OF THE CARIBBEAN: AT WORLDS END. Circuit City offered it's consumers an interactive DVD-ROM gift card with a treasure chest of content. The gift card included a trailer, enabling consumers to find their rank with the pirate aptitude test & more.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PIRATES OF THE CARIBBEAN: AT WORLD'S END

TYPE

Theatrical

TIMING

May, 2nd Quarter 2007

COMPANY

PARTNER(S)

Circuit City

CATEGORY

Retail

FRANCHISE

Pirates of the Caribbean

TARGET

Teens

Website and Social Media

Created On:

Jun 1, 2007

Last Modified on:

Apr 28, 2017

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