Walt Disney Pictures and Volvo partnered to promote the theatrical release of PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST. One participant had a chance to win a Volvo XC90. Consumers visited a Volvo dealer to obtain a treasure map that contained a code. Players then solved puzzles sent via e-mail to receive additional clues. The first three people in the U.S. who correctly solve the last puzzle will fly to a secret location where the Volvo SUV is buried. There, semi-finalists (seven in all) from around the world will compete to find the Volvo XC90. The sweepstakes ran through July 11, 2006.
PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST
Jun 21, 2006
Jun 12, 2007