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PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST <span>and</span> Volvo

Companies Involved:


Partnership:

PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST and Volvo

Description:

Walt Disney Pictures and Volvo partnered to promote the theatrical release of PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST. One participant had a chance to win a Volvo XC90. Consumers visited a Volvo dealer to obtain a treasure map that contained a code. Players then solved puzzles sent via e-mail to receive additional clues. The first three people in the U.S. who correctly solve the last puzzle will fly to a secret location where the Volvo SUV is buried. There, semi-finalists (seven in all) from around the world will compete to find the Volvo XC90. The sweepstakes ran through July 11, 2006.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST

TYPE

Theatrical

TIMING

July, 3rd Quarter 2006

COMPANY

PARTNER(S)

Volvo

CATEGORY

Automotive

Website and Social Media

Created On:

Jun 21, 2006

Last Modified on:

Jun 12, 2007

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