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Marketing Partnerships Marketing Partnerships
PIRATES OF THE CARIBBEAN: ON STRANGER TIDES <span>and</span> Pirate's Booty

Companies Involved:


Partnership:

PIRATES OF THE CARIBBEAN: ON STRANGER TIDES and Pirate's Booty

Description:

Walt Disney Pictures teamed up with Pirate? Booty to promote the theatrical release of PIRATES OF THE CARIBBEAN: ON STRANGER TIDES. Pirate? Booty released a limited edition PIRATES OF THE CARIBBEAN: ON STRANGER TIDES ?themed package for it? Pirate? Booty Aged White Cheddar product. Pirate? Booty donated 5 cents to the Boys & Girls Clubs of America for each bag sold between April 1 and July 31, 2011. The goal for the promotion was to donate $100,000 to the Boys & Girls Clubs of America.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PIRATES OF THE CARIBBEAN: ON STRANGER TIDES

TYPE

Theatrical

TIMING

May, 2nd Quarter 2011

COMPANY

PARTNER(S)

Pirate's Booty

CATEGORY

CPG

FRANCHISE

Pirates of the Caribbean

TARGET

Female
Male
Teens

Website and Social Media

Created On:

Aug 18, 2011

Last Modified on:

Dec 7, 2018

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