.

Companies Involved:


Partnership:

PLANES and American Airlines

Description:

Walt Disney Studios partnered with American Airlines for Disney`s upcoming 3D animated comedy adventure, PLANES. The film featured a character known as Tripp that sported the American Airlines logo and the red, white, and blue tail, inspired by American Airline`s newest fleet, 777-300ER. On June 26th, 2013, American Airlines and Walt Disney Studios came together to surprise LAX customers with giveaways and special guest appearance by the film`s director, Klay Hall, and actor Carlos Alazraqui who plays the racer, El Chupacabra (El Chu) in the movie. In addition to this surprise, LAX customers were given a special premiered trailer of PLANES as well as a new animated commercial directed by Hall for American Airline`s customers. American Airlines also aired the special trailer and commercial on their onboard Flight #2442 from LAX to Dallas/Fort Worth International Airport (DFW

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PLANES

TYPE

Theatrical

TIMING

August, 3rd Quarter 2013

COMPANY

PARTNER(S)

American Airlines

CATEGORY

Travel

TARGET

Adults
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Sep 3, 2014

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.