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PROM <span>and</span> Alfred Angelo

Companies Involved:


Partnership:

PROM and Alfred Angelo

Description:

Walt Disney Pictures partnered with Alfred Angelo, Inc. and Eyes Lips Face to promote PROM through the ‘Alfred Angelo Prom Trip Giveaway’ sweepstakes. Contestants registered at www.AlfredAngelo.com to win a trip for four to the PROM premiere in April, 2011. An additional contest was held in conjunction with Eyes Lips Face, where entrants posted comments on the contest MySpace page about what makes the perfect senior year. The winner received an Alfred Angelo dress, an Eyes Lips Face makeup kit, and PROM merchandise. The promotions ran from January to May of 2011.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PROM

TYPE

Theatrical

TIMING

April, 1st Quarter 2011

COMPANY

PARTNER(S)

Alfred Angelo

CATEGORY

Fashion

TARGET

Female
Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Apr 21, 2011

Last Modified on:

Dec 7, 2018

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