Walt Disney Pictures partnered with Alfred Angelo, Inc. and Eyes Lips Face to promote PROM through the ‘Alfred Angelo Prom Trip Giveaway’ sweepstakes. Contestants registered at www.AlfredAngelo.com to win a trip for four to the PROM premiere in April, 2011. An additional contest was held in conjunction with Eyes Lips Face, where entrants posted comments on the contest MySpace page about what makes the perfect senior year. The winner received an Alfred Angelo dress, an Eyes Lips Face makeup kit, and PROM merchandise. The promotions ran from January to May of 2011.
Apr 21, 2011
Dec 7, 2018