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PROM <span>and</span> Claire's Inc.

Companies Involved:


Partnership:

PROM and Claire's Inc.

Description:

Walt Disney Pictures partnered with Claire’s Stores, Inc. to promote the theatrical release of the movie PROM through the “Claire’s Prom Style” sweepstakes. To register, participants took the “Prom Style” quiz on http://clairespromstyle.com and watched a personalized how-to video for getting their Prom Style look. Participants then posted their video on Facebook, Twitter, or by e-mail. Prize packages included a $1000 PROM Package, private screenings to view PROM, a walk-on appearance in a new Disney movie, and Claire’s accessories gift bags. The sweepstakes ran from March 17 to May 13, 2011.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

PROM

TYPE

Theatrical

TIMING

April, 2nd Quarter 2011

COMPANY

PARTNER(S)

Claire's Inc.

CATEGORY

Retail

TARGET

Female
Kids (6-11)
Tweens

Website and Social Media

Created On:

Apr 14, 2011

Last Modified on:

Dec 7, 2018

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