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Marketing Partnerships Marketing Partnerships
PUSS IN BOOTS <span>and</span> Sun-Maid

Companies Involved:


Partnership:

PUSS IN BOOTS and Sun-Maid

Description:

DreamWorks Animation partnered with Sun-Maid for the theatrical release of PUSS IN BOOTS. Sun-Maid offered a $3 mail-in rebate with the purchase of the PUSS IN BOOTS DVD and a 20 oz. Canister or 6-Pack of 1 oz. Cartons of Sun-Maid Raisins. Sun-Maid also featured PUSS IN BOOTS DVD artwork on-pack for their 20 oz. Canisters and 6-Pack of 1 oz. Cartons of raisins. Sun-Maid launched the mail-in rebate on February 1, 2012. PUSS IN BOOTS released on DVD February 24, 2012.http://www.sunmaidoffer.com/static/pdf/Puss_In_Boots_Rebate_Form_FINAL.pdf

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

PUSS IN BOOTS

TYPE

Home Entertainment

TIMING

February, 1st Quarter 2012

COMPANY

PARTNER(S)

Sun-Maid

CATEGORY

CPG

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

May 21, 2012

Last Modified on:

Dec 7, 2018

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