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REAL STEEL <span>and</span> Del Taco

Companies Involved:


Partnership:

REAL STEEL and Del Taco

Description:

Dreamworks SKG partnered with Del Taco to promote the theatrical release of REAL STEEL. At participating Del Taco restaurants, specially marked cups included a ?eal Steel?code and MS Tag. Customers were prompted to enter a REAL STEEL Sweepstakes at www.deltaco.com/realsteelsweepstaskes by entering the Code directly; or scaning the Tag with their web enabled mobile device. Each Code provided an eligible person with one opportunity to win a prize. Prizes included an Xbox 360 4GB Console with Kinect, a Del Taco $100 Gift Card, or a ?eal Steel?General Admission Movie Ticket Hollywood Movie Money Certificate. The sweepstakes ran from Sept. 7th, 2011 to Oct. 11th, 2011.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

REAL STEEL

TYPE

Theatrical

TIMING

September, 3rd Quarter 2011

COMPANY

PARTNER(S)

Del Taco

CATEGORY

Dining

TARGET

Adults
Male
Teens
Tweens

Website and Social Media

Created On:

Oct 7, 2011

Last Modified on:

Oct 7, 2011

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