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Marketing Partnerships Marketing Partnerships
REAL STEEL <span>and</span> HP

Companies Involved:


Partnership:

REAL STEEL and HP

Description:

Dreamworks SKG partnered with HP to promote the theatrical release of REAL STEEL. HP hosted a website featuring a behind the scenes look at HP’s role in the film. Viewers could also get exclusive insight into the technology of the future and what HP did to make it all happen.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

REAL STEEL

TYPE

Theatrical

TIMING

October, 4th Quarter 2011

COMPANY

PARTNER(S)

HP

CATEGORY

Tech

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Oct 7, 2011

Last Modified on:

Dec 7, 2018

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