.
REAL STEEL <span>and</span> Virgin America

Companies Involved:


Partnership:

REAL STEEL and Virgin America

Description:

Dreamworks SKG teamed up with Virgin America to promote the theatrical release of REAL STEEL. At Los Angeles International Airport, star Hugh Jackman unveiled Virgin America? Airbus A320, which featured REAL STEEL`s boxing robot Atom embossed across the side. Those that fly Virgin America could also view the film as a part of its in-flight entertainment later in the year.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

REAL STEEL

TYPE

Theatrical

TIMING

October, 4th Quarter 2011

COMPANY

PARTNER(S)

Virgin America

CATEGORY

Travel

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Oct 7, 2011

Last Modified on:

Dec 7, 2018

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.