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RISE OF THE GUARDIANS <span>and</span> Lowe's

Companies Involved:


Partnership:

RISE OF THE GUARDIANS and Lowe's

Description:

DreamWorks Animation teamed up with Lowe`s for the theatrical release of RISE OF THE GUARDIANS. Lowe`s hosted a special event of their Build and Grow program, with a RISE OF THE GUARDIANS theme. Children had the chance to build different items from the film during these events hosted at specified Lowe`s locations. These Build and Grow events were featured on the Lowe`s website, occurring in November and December 2012. RISE OF THE GUARDIANS released in theaters November 20, 2012.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

RISE OF THE GUARDIANS

TYPE

Theatrical

TIMING

November, 4th Quarter 2012

COMPANY

PARTNER(S)

Lowe's

CATEGORY

Retail

TARGET

Adults
Family
Female
Kids (6-11)
Male
Preschool
Teens
Tweens

Website and Social Media

Created On:

Oct 30, 2012

Last Modified on:

Dec 8, 2018

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