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20th Century Fox and Kellogg's teamed up to promote the home entertainment release of ROBOTS. Included in specially marked packages of Kellogg's cereal was an offer to receive a remote control ROBOTS by mail. To participate, consumers filled out an official ordrer form printed inside the box, 2 UPCs and $5.99. In addition to the remote control offer, consumers also could avail of a $3.00 savings of the Ice Age DVD. The remote control and DVD savings offer ended December 31, 2005.
ROBOTS
Home Entertainment
December, 4th Quarter 2005
Kellogg's
CPG
Nov 23, 2005
Nov 23, 2005
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