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ATLANTIS: THE LOST EMPIRE <span>and</span> Frito-Lay

Companies Involved:


Partnership:

ATLANTIS: THE LOST EMPIRE and Frito-Lay

Description:

Frito-Lay had a nationwide pre-paid movie-ticket offers on Doritos, Lay`s, Cheetos, Cracker Jacks and other snacks. In addition, Frito-Lay had an overlay with Wal-Mart.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

ATLANTIS: THE LOST EMPIRE

TYPE

Theatrical

TIMING

June, 2nd Quarter 2001

COMPANY

PARTNER(S)

Frito-Lay

CATEGORY

CPG

Website and Social Media

Created On:

Aug 7, 2001

Last Modified on:

Aug 7, 2001

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