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ATLANTIS: THE LOST EMPIRE <span>and</span> Hershey

Companies Involved:


Partnership:

ATLANTIS: THE LOST EMPIRE and Hershey

Description:

Hershey's went into 2,500 theaters with mobiles to blast its summer Great Outdoors promo. Beach items and POP bearing movie graphics ran across 4MM bags of candy.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

ATLANTIS: THE LOST EMPIRE

TYPE

Theatrical

TIMING

June, 2nd Quarter 2001

COMPANY

PARTNER(S)

Hershey

CATEGORY

CPG

Website and Social Media

Created On:

Aug 7, 2001

Last Modified on:

Aug 7, 2001

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