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Marketing Partnerships Marketing Partnerships
SCOOBY-DOO <span>and</span> Kellogg's

Partnership:

SCOOBY-DOO and Kellogg's

Description:

Cartoon Network partnered with Cartoon Network for the “2004 Back to School” sweepstakes promoting SCOOBY-DOO. From June 4, 2004 to September 5, 2004, customers who purchased specially-marked Kellogg’s and Keebler products could enter the sweepstakes by registering and entering the EETandERN code online at www.eetandern.com. Participating products included Kellogg’s cereal and snacks products, Keebler Club Crackers, Keebler Chips Deluxe and Soft Batch cookie products. This promotion was supported online by Yahooligans! and text messaging through AT&T Wireless phones.

PARTNERSHIP OPPORTUNITY

SCOOBY-DOO

TYPE

Television

TIMING

June, 2nd Quarter 2004

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

Website and Social Media

Created On:

Dec 27, 2004

Last Modified on:

Jan 19, 2005

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