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Marketing Partnerships Marketing Partnerships
SCOOBY-DOO <span>and</span> Kellogg's

Partnership:

SCOOBY-DOO and Kellogg's

Description:

Cartoon Network teamed up with Kellogg’s to promote SCOOBY-DOO. Kellogg’s Smorz cereal offered a free in-pack DVD-ROM featuring SCOOBY-DOO and The Toon Tour of Mysteries. Each DVD-ROM contained an interactive mystery, exclusive animation and Cartoon Network bloopers and episodes. Customers could also collect all five DVDs from specially marked Kellogg’s cereals products.

PARTNERSHIP OPPORTUNITY

SCOOBY-DOO

TYPE

Television

TIMING

June, 2nd Quarter 2004

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

Website and Social Media

Created On:

Dec 27, 2004

Last Modified on:

Jan 19, 2005

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