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The Coca-Cola Company and Dreamworks partnered for the promotion of the theatrical release of SHARK TALE. Over 100-million Coca-Cola products featured special SHARK TALE packaging to showcase the movie. The partnership was promoted through a soundtrack tie-in and a national television campaign.
SHARK TALE
Theatrical
August, 3rd Quarter 2004
The Coca-Cola Company
CPG
Family
Dec 31, 1969
May 10, 2004
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