.
SHARK TALE <span>and</span> The Coca-Cola Company

Companies Involved:


Partnership:

SHARK TALE and The Coca-Cola Company

Description:

The Coca-Cola Company and Dreamworks partnered for the promotion of the theatrical release of SHARK TALE. Over 100-million Coca-Cola products featured special SHARK TALE packaging to showcase the movie. The partnership was promoted through a soundtrack tie-in and a national television campaign.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHARK TALE

TYPE

Theatrical

TIMING

August, 3rd Quarter 2004

COMPANY

PARTNER(S)

The Coca-Cola Company

CATEGORY

CPG

TARGET

Family

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 10, 2004

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.