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SHARK TALE <span>and</span> The Coca-Cola Company

Companies Involved:


Partnership:

SHARK TALE and The Coca-Cola Company

Description:

The Coca-Cola Company and DreamWorks partnered to promote the theatrical release of SHARK TALE. On specially marked pouches of Hi-C, consumers could find a code which enabled them to access free SHARK TALE downloads online at www.howdoyouhangout.com. Free downloads included screen savers, wallpaper, cheat codes, as well as video game screen shots and a trailer for the SHARK TALE video game from Activision. The downloads were available through November 30, 2004.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHARK TALE

TYPE

Theatrical

TIMING

October, 4th Quarter 2004

COMPANY

PARTNER(S)

The Coca-Cola Company

CATEGORY

CPG

Website and Social Media

Created On:

Jan 19, 2005

Last Modified on:

Jan 20, 2005

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