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SHARK TALE <span>and</span> General Mills

Companies Involved:


Partnership:

SHARK TALE and General Mills

Description:

General Mills and Dreamworks partnered to promote the theatrical release of SHARK TALE. Over 40-million packages of popular General Mills brands featured SHARK TALE packaging. Additional SHARK TALE premiums and activities were featured on specially marketed boxes.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHARK TALE

TYPE

Theatrical

TIMING

August, 3rd Quarter 2004

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

TARGET

Family

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 10, 2004

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