.

Companies Involved:


Partnership:

SHREK and Baskin Robbins

Description:

BASKIN-ROBBINS and SHREK partnered together for an 8-week national effort, anchored by a flurry of themed flavors - a Multi-colored Shrek Swirl and a Shrek`d out chocolate mint - and a Hot Sludge Sundae containing "gummi worms". Network Radio and kids/family cable TV buys, as well as in-store impressions.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK

TYPE

Theatrical

TIMING

April, 2nd Quarter 2001

COMPANY

PARTNER(S)

Baskin Robbins

CATEGORY

Dining

FRANCHISE

Shrek

Website and Social Media

Created On:

Jan 29, 2001

Last Modified on:

Aug 15, 2014

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