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SHREK <span>and</span> Kroger

Companies Involved:


Partnership:

SHREK and Kroger

Description:

KROGER and SHREK partnered together for a 4-week in-store build Up, where customers` grocery purchases earned them free movie tickets. TV, radio and print, direct mail online hype and POP visibility supported the promotion.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK

TYPE

Theatrical

TIMING

April, 2nd Quarter 2001

COMPANY

PARTNER(S)

Kroger

CATEGORY

Retail

TARGET

Adults

Website and Social Media

Created On:

Apr 16, 2001

Last Modified on:

May 4, 2007

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