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SHREK <span>and</span> Sour Patch Kids

Companies Involved:


Partnership:

SHREK and Sour Patch Kids

Description:

SOUR PATCH KIDS and SHREK partnered together for a 12 week Promotion that focused on Shrek-themed package, in-store and online links, and ads in kids` magazines. Contestants entered to win a free screening of Shrek with 25 of your friends. FSI supported promotion.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK

TYPE

Theatrical

TIMING

April, 2nd Quarter 2001

COMPANY

PARTNER(S)

Sour Patch Kids

CATEGORY

CPG

Website and Social Media

Created On:

Jan 29, 2001

Last Modified on:

May 4, 2007

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