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SHREK 2 <span>and</span> Burger King

Companies Involved:


Partnership:

SHREK 2 and Burger King

Description:

BURGER KING partnered with DREAMWORKS, SHREK 2, for a tie-in promotion with Kids Meals as well as the regular menu. A complete program with huge media support for the Kids and Adult program was launched. Promotion found in print, television, online, and in-store.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

PARTNER(S)

Burger King

CATEGORY

Dining

TARGET

Adults

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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