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SHREK 2 <span>and</span> Dial

Companies Involved:


Partnership:

SHREK 2 and Dial

Description:

DIAL CORP. and SHREK offered a "Wash Shrek`n Win" game which sent winners on a family trip for six to a castle in Scotland. Game pieces,were found in specially marked packages of soap, were ran under water to reveal the prize. Osco Drugs included a Dial soap coupon with the purchase of SHREK/SHREK 3D in its May 9th circular. Other SHREK store displays were included in Dial Corp.`s "You`re Not As Clean As You Think You Are" ad campaign.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

PARTNER(S)

Dial

CATEGORY

Health & Beauty

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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