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FRITO-LAY and DREAMWORKS joined forces to promote the theatrical release of SHREK 2. In conjunction with the release of the movie, FRITO-LAY products featured special marked packages displaying SHREK 2 artwork. FRITO-LAY also conducted a sweepstakes given out nearly 12,500 prizes, including five trips to "Far, Far away". Consumers entered by visiting the FRITO-LAY website.
SHREK 2
Theatrical
April, 2nd Quarter 2004
Frito-Lay
CPG
Family
Dec 31, 1969
May 4, 2007
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