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SHREK 2 <span>and</span> Frito-Lay

Companies Involved:


Partnership:

SHREK 2 and Frito-Lay

Description:

FRITO-LAY and DREAMWORKS joined forces to promote the theatrical release of SHREK 2. In conjunction with the release of the movie, FRITO-LAY products featured special marked packages displaying SHREK 2 artwork. FRITO-LAY also conducted a sweepstakes given out nearly 12,500 prizes, including five trips to "Far, Far away". Consumers entered by visiting the FRITO-LAY website.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

April, 2nd Quarter 2004

COMPANY

PARTNER(S)

Frito-Lay

CATEGORY

CPG

TARGET

Family

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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