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Marketing Partnerships Marketing Partnerships
SHREK 2 <span>and</span> Frito-Lay

Companies Involved:


Partnership:

SHREK 2 and Frito-Lay

Description:

DREAMWORKS and FRITO-LAY partnered to promote the DVD release of SHREK 2. Consumers who purchased a "combo meal", which included FRITO-LAY products, at participating theater snack bars received a SHREK 2 activity book. The promotion ended while supplies lasted.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Home Entertainment

TIMING

December, 4th Quarter 2004

COMPANY

PARTNER(S)

Frito-Lay

CATEGORY

CPG

Website and Social Media

Created On:

May 18, 2005

Last Modified on:

May 4, 2007

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