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SHREK 2 <span>and</span> General Mills

Companies Involved:


Partnership:

SHREK 2 and General Mills

Description:

GENERAL MILLS and SHREK partnered up together and produced cereals with the SHREK theme. Two cereals included marshmallows in the shape of SHREK characters. GENERAL MILLS also offered free SHREK 2 digital watches in marked boxes of Cheerios and Cinnamon Toast Crunch. Other cereals featured special packaging and premiums. The company also manufactured SHREK fruit snacks.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

TARGET

Kids (6-11)

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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