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GENERAL MILLS and SHREK partnered up together and produced cereals with the SHREK theme. Two cereals included marshmallows in the shape of SHREK characters. GENERAL MILLS also offered free SHREK 2 digital watches in marked boxes of Cheerios and Cinnamon Toast Crunch. Other cereals featured special packaging and premiums. The company also manufactured SHREK fruit snacks.
SHREK 2
Theatrical
May, 2nd Quarter 2004
General Mills
CPG
Kids (6-11)
Dec 31, 1969
May 4, 2007
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