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SHREK 2 <span>and</span> General Mills

Companies Involved:


Partnership:

SHREK 2 and General Mills

Description:

DREAMWORKS and GENERAL MILLS teamed up to promote the home entertainment release of SHREK 2. Included on specially marked packages of Reese's Puff cereal was a free SHREK 2 iron on image. The promotion was called 'Make Your T-shirt Totally Swamptastic' and six designs can be collected.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Home Entertainment

TIMING

December, 4th Quarter 2004

COMPANY

PARTNER(S)

General Mills

CATEGORY

CPG

Website and Social Media

Created On:

Dec 27, 2004

Last Modified on:

May 4, 2007

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