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SHREK 2 <span>and</span> HP

Companies Involved:


Partnership:

SHREK 2 and HP

Description:

HEWLETT-PACKARD and SHREK partnered together and combined their products with a gift-with-purchase program. A mousepad or activity CD-ROM. The company also launched a mobile tour and stopped at various movie theaters and events, where SHREK himself narrated product demonstrations. The ad campaign was supported by tv adds and in-store advertising featuring SHREK.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

PARTNER(S)

HP

CATEGORY

TARGET

Kids (6-11)
Teens
Tweens

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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