.
HEWLETT-PACKARD and SHREK partnered together and combined their products with a gift-with-purchase program. A mousepad or activity CD-ROM. The company also launched a mobile tour and stopped at various movie theaters and events, where SHREK himself narrated product demonstrations. The ad campaign was supported by tv adds and in-store advertising featuring SHREK.
SHREK 2
Theatrical
May, 2nd Quarter 2004
HP
Kids (6-11)
Teens
Tweens
Dec 31, 1969
May 4, 2007
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