Companies Involved:

DreamWorks Television

Edit

Partnership:

SHREK 2 and Mars Inc.

Description:

MASTERFOODS and SHREK partnered together adn added a SHREK theme to many of their most popular products. These included SHREK-sized M&M`s, a SHREK mix with green M&M`s, and a new color scheme for the mimi M&M`s. Skittles offered a "Find Shrek, Get Swamped with Prizes" instant-win game. Limited edition Kudos packages featured various characters from SHREK 2. The back of the boxes included childrens activities, jokes, and one of six collectable trading cards. Masterfoods also placed in-store displays at retailers including Wal-Mart and Albertsons.

Companies Involved:

DreamWorks Television

PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

DreamWorks Television

PARTNER(S)

Mars Inc.

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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Companies Involved:

DreamWorks Television

Partnership:

SHREK 2 and Mars Inc.

Description:

Companies Involved:

DreamWorks Television

PARTNERSHIP OPPORTUNITY

TYPE

TIMING

COMPANY

PARTNER(S)

CATEGORY

Website and Social Media

Created On:

Last Modified on:

You have used of 5 free views remaining for the week...

Marketing Partnerships is powered by