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Marketing Partnerships Marketing Partnerships
SHREK 2 <span>and</span> Mars Inc.

Companies Involved:


Partnership:

SHREK 2 and Mars Inc.

Description:

MASTERFOODS and SHREK partnered together adn added a SHREK theme to many of their most popular products. These included SHREK-sized M&M`s, a SHREK mix with green M&M`s, and a new color scheme for the mimi M&M`s. Skittles offered a "Find Shrek, Get Swamped with Prizes" instant-win game. Limited edition Kudos packages featured various characters from SHREK 2. The back of the boxes included childrens activities, jokes, and one of six collectable trading cards. Masterfoods also placed in-store displays at retailers including Wal-Mart and Albertsons.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

PARTNER(S)

Mars Inc.

CATEGORY

CPG

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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