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DREAMWORKS and MASTERFOODS teamed up to promote the November 5th home entertainment release of SHREK 2. MASTERFOODS featured special SHREK-themed glow-in-the-dark wrappers on Snickers and M&M’s FunSize packaging. This promotion also included a $3.00 off coupon for SHREK 2 on DVD or VHS.
SHREK 2
Home Entertainment
November, 4th Quarter 2004
Mars Inc.
CPG
Dec 6, 2004
May 4, 2007
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