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SHREK 2 <span>and</span> Pepsi

Companies Involved:


Partnership:

SHREK 2 and Pepsi

Description:

DREAMWORKS partnered with PEPSI CO., Inc. to promote the theatrical release of SHREK 2. The Pepsi/Sierra Mist SHREK 2 Game gave consumers the chance to win a trip to New Zealand among other prizes. Contestants could register to win online at www.sierramist.com. Specially marked 12-24 packs of Pepsi and Sierra Mist gave consumers additional chances to win. Supported on-pack, in-store and online.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

PARTNER(S)

Pepsi

CATEGORY

CPG

Website and Social Media

Created On:

May 17, 2004

Last Modified on:

May 4, 2007

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