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DREAMWORKS partnered with PEPSI CO., Inc. to promote the theatrical release of SHREK 2. The Pepsi/Sierra Mist SHREK 2 Game gave consumers the chance to win a trip to New Zealand among other prizes. Contestants could register to win online at www.sierramist.com. Specially marked 12-24 packs of Pepsi and Sierra Mist gave consumers additional chances to win. Supported on-pack, in-store and online.
SHREK 2
Theatrical
May, 2nd Quarter 2004
Pepsi
CPG
May 17, 2004
May 4, 2007
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