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Marketing Partnerships Marketing Partnerships
SHREK 2 <span>and</span> RIBENA

Companies Involved:


Partnership:

SHREK 2 and RIBENA

Description:

DREAMWORKS and RIBENA teamed up to promote the theatrical release of SHREK 2 in Europe. Specially marked packages of Ribena juice drink featured SHREK 2 labeling, as well as sweepstakes entry details. Sweepstake prizes included tickets to SHREK 2, inflatable donkey dolls, and the grand prize is a real donkey. The sweepstakes ran through October 2004.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK 2

TYPE

Theatrical

TIMING

May, 2nd Quarter 2004

COMPANY

PARTNER(S)

RIBENA

CATEGORY

CPG

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

May 4, 2007

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