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DREAMWORKS and RIBENA teamed up to promote the theatrical release of SHREK 2 in Europe. Specially marked packages of Ribena juice drink featured SHREK 2 labeling, as well as sweepstakes entry details. Sweepstake prizes included tickets to SHREK 2, inflatable donkey dolls, and the grand prize is a real donkey. The sweepstakes ran through October 2004.
SHREK 2
Theatrical
May, 2nd Quarter 2004
RIBENA
CPG
Dec 31, 1969
May 4, 2007
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