.

Companies Involved:


Partnership:

SHREK FOREVER AFTER and McDonald's

Description:

DreamWorks Animation teamed up with McDonald’s to promote Shrek Forever After. It kicked off with an All-Family Event featuring Chicken McNuggets, Shrek-themed glassware, a totally Shrek-ed Out Happy Meal, a limited-edition Arch Card and sweet McNuggets of Fun digital rewards. There were also four limited edition Shrek Forever After glasses featuring the characters. Each glass was available for $1.99 with any food purchase. When customers ordered a 20=piece McNuggets of Fun Pack, they’ll get their nuggets in a special box that featured Shrek ears as the handle. On the box, customers found activities and games they can play with their family. They’ll also find a McNugget of Fun digital code they can use online at McDonalds.com/Shrek games and redeem a digital reward. The promotion ran from May 14, 2010 to June 24, 2010.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK FOREVER AFTER

TYPE

Theatrical

TIMING

May, 2nd Quarter 2010

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

TARGET

Adults
Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

May 19, 2010

Last Modified on:

Dec 8, 2018

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