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DreamWorks Animation SKG teamed up with cosmetics company OPI in developing a line of nail polishes that went along with the SHREK FOREVER AFTER theme. A section of the OPI website was also devoted to the film and visitors were able to view the trailer for the film. The collection included 6 new colors all named after a Shrek theme. The promotion ran in Q2 2010.
SHREK FOREVER AFTER
Theatrical
May, 2nd Quarter 2010
OPI
Health & Beauty
Adults
Female
Teens
Tweens
May 10, 2010
Dec 8, 2018
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