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SHREK FOREVER AFTER <span>and</span> OPI

Companies Involved:


Partnership:

SHREK FOREVER AFTER and OPI

Description:

DreamWorks Animation SKG teamed up with cosmetics company OPI in developing a line of nail polishes that went along with the SHREK FOREVER AFTER theme. A section of the OPI website was also devoted to the film and visitors were able to view the trailer for the film. The collection included 6 new colors all named after a Shrek theme. The promotion ran in Q2 2010.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK FOREVER AFTER

TYPE

Theatrical

TIMING

May, 2nd Quarter 2010

COMPANY

PARTNER(S)

OPI

CATEGORY

Health & Beauty

TARGET

Adults
Female
Teens
Tweens

Website and Social Media

Created On:

May 10, 2010

Last Modified on:

Dec 8, 2018

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