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SHREK THE THIRD <span>and</span> Kraft

Companies Involved:


Partnership:

SHREK THE THIRD and Kraft

Description:

Dreamworks Animation SKG and Kraft Foods teamed up to promote SHREK THE THIRD. Kraft featured prominate SHREK THE THIRD artwork on their Macaroni & Cheese boxes. Their Macaroni & Cheese also featuerd noodles in the shape of the heads of favorite SHREK THE THRID characters. Along with prominate artwork and speciality noodles, the Macaroni & Cheese box also prompted consumers to visit the SHRECK THE THIRD website for further details on its DVD relase.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK THE THIRD

TYPE

Theatrical

TIMING

May, 2nd Quarter 2007

COMPANY

PARTNER(S)

Kraft

CATEGORY

CPG

Website and Social Media

Created On:

Jun 20, 2008

Last Modified on:

Jun 20, 2008

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