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Marketing Partnerships Marketing Partnerships
SHREK THE THIRD <span>and</span> McDonald's

Companies Involved:


Partnership:

SHREK THE THIRD and McDonald's

Description:

DREAMWORKS ANIMATION and MCDONALD''S teamed up to promote the theatrical release of SHREK THE THIRD. The worldwide marketing campaign will use SHREK characters to encourage McDonald''s "balanced active lifestyles" program through signature promotions such as McDonald''s happy meals, collectible glasses, and animated commercials.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SHREK THE THIRD

TYPE

Theatrical

TIMING

May, 2nd Quarter 2007

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

Website and Social Media

Created On:

Dec 13, 2005

Last Modified on:

May 4, 2007

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