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SPIRIT: STALLION OF THE CIMARRON <span>and</span> Baskin Robbins

Companies Involved:


Partnership:

SPIRIT: STALLION OF THE CIMARRON and Baskin Robbins

Description:

Flavors ran wild with Baskin-Robbins` nine-week "SPIRIT: STALLION OF THE CIMARRON" program in approximately 2,400 stores nationwide. Baskin-Robbins will showcase innovative and interactive "SPIRIT"-themed products including two new ice cream Flavors of the Month for May and June, a Cimarron sundae and a two color-changing Swirlin` Shakes at its Free Scoop Night on May 1. The promotion is supported with a national television campaign, local market promotions in the top 20-30 markets and extensive in-store signage.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SPIRIT: STALLION OF THE CIMARRON

TYPE

Theatrical

TIMING

May, 2nd Quarter 2002

COMPANY

PARTNER(S)

Baskin Robbins

CATEGORY

Dining

TARGET

Family

Website and Social Media

Created On:

Feb 4, 2002

Last Modified on:

Feb 28, 2003

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