Flavors ran wild with Baskin-Robbins` nine-week "SPIRIT: STALLION OF THE CIMARRON" program in approximately 2,400 stores nationwide. Baskin-Robbins will showcase innovative and interactive "SPIRIT"-themed products including two new ice cream Flavors of the Month for May and June, a Cimarron sundae and a two color-changing Swirlin` Shakes at its Free Scoop Night on May 1. The promotion is supported with a national television campaign, local market promotions in the top 20-30 markets and extensive in-store signage.
SPIRIT: STALLION OF THE CIMARRON
Feb 4, 2002
Feb 28, 2003