Veryfine kicked off an eight-week promotion by wrapping over 50 million of their bottles with a dedicated panel on the label featuring a "SPIRIT: STALLION OF THE CIMARRON" sweepstakes, in addition to distributing limited edition " SPIRIT: STALLION OF THE CIMARRON themed collector bottles in thousands of stores nationwide. The on-line sweepstakes gives consumers a chance to win a number of cool prizes including a family vacation to the Grand Canyon, a California dream trip and many other wonderful prizes. To enter to win, consumers will go to a website, enter the code on the bottle and at the end of the summer a random drawing will be done for the prizes. The program will be supported with television, radio, print, heavy in-store and online.
SPIRIT: STALLION OF THE CIMARRON
Veryfine Juice Makers
Feb 4, 2002
Feb 28, 2003