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SPIRIT: STALLION OF THE CIMARRON <span>and</span> Veryfine Juice Makers

Companies Involved:


Partnership:

SPIRIT: STALLION OF THE CIMARRON and Veryfine Juice Makers

Description:

Veryfine kicked off an eight-week promotion by wrapping over 50 million of their bottles with a dedicated panel on the label featuring a "SPIRIT: STALLION OF THE CIMARRON" sweepstakes, in addition to distributing limited edition " SPIRIT: STALLION OF THE CIMARRON themed collector bottles in thousands of stores nationwide. The on-line sweepstakes gives consumers a chance to win a number of cool prizes including a family vacation to the Grand Canyon, a California dream trip and many other wonderful prizes. To enter to win, consumers will go to a website, enter the code on the bottle and at the end of the summer a random drawing will be done for the prizes. The program will be supported with television, radio, print, heavy in-store and online.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

SPIRIT: STALLION OF THE CIMARRON

TYPE

Theatrical

TIMING

May, 2nd Quarter 2002

COMPANY

PARTNER(S)

Veryfine Juice Makers

CATEGORY

CPG

Website and Social Media

Created On:

Feb 4, 2002

Last Modified on:

Feb 28, 2003

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