.

Partnership:

SPONGEBOB SQUAREPANTS and Burger King

Description:

Big Kids Meal promotion features eight different toys, as well as specially shaped chicken tenders, for five weeks. The promotion is coordinated with Nickelodeon`s debut of a new episode of SPONGEBOB, referred to as the lost episode, on Friday March 21, 2003. Burger King is the on-air sponsor for the broadcast. Each promotional toy comes with a SPONGEBOB clue card that has a riddle, with answers and digital cards available at nick.com, along with other SPONGEBOB related offers.

PARTNERSHIP OPPORTUNITY

SPONGEBOB SQUAREPANTS

TYPE

Television

TIMING

March, 1st Quarter 2003

COMPANY

PARTNER(S)

Burger King

CATEGORY

Dining

Website and Social Media

Created On:

Mar 19, 2003

Last Modified on:

Sep 5, 2014

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